Waseet BirdBear

First I saw the banners on the streets, then the Ad in Al Balad, and now today’s Waseet came in a plastic (!) bag with a bird and a bear…

So it is confirmed then, Waseet, the Arab Classifieds’s newspaper & webportal, is the latest to jump on the sustainability bandwagon. Waseet is  pledging to plant a tree with the publishing of each issue, which is about two trees a week. Waseet’s ‘partner in crime’ is Akhdar Deyim who has had a lot of hype this year, as I have found out, receiving donations from BBAC, MTC & Casino du Liban, to name a few.

The copywriting of the ads is very successful and roughly translates to: “Our nature loves the mediator (which in arabic is ‘Waseet’), with every issue out a tree goes up.”

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