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Why limit yourself to your internal pool of designers when you can hire an agency? But why would you limit yourself to an agency, when you have thousands of designers with explosive ideas, right? And, oh , they will give you their ideas for free hoping to expand their portfolio and win a substantial prize.
Moreover, given the needed exposure the campaign will raise overall brand awareness and will give people a sense of ownership in the brand as well as hype their curiosity.
I think it’s brilliant and as a cinephille and popcorn addict I will be watching the result closely.
If you are young designer, why not give it a go, you never know what will happen!
I found this little beauty in last month’s Executive Magazine. I am half certain that I have seen this concept before in some design handbook, but one must admit its interactive and very effective!
After you take off the business card you, the message reads:
“If not you can remain in a business of wasted opportunities where clients complain which will lead to your employees resigning. You won’t get any bonuses. You wide will stop hosting dinner parties. You will sell the Chalet, the sports car and the golf kit. then before you know it your family will be living on discount coupons.”
The only thing that I don’t like is that it does not convey the fact that Terra Biz is part of Terra Net and the services they offer are internet related.
If you’ve seen any of its predecessors , tell me!
It might not be as creative aslast week’s ad but it certainly is a nice teaser! And when looking for unique talents companies need to play naughty to be noticed 🙂
I praise the internet Gods for this age that we live in! An age in which one can extend a call-out to anyone and be answered. Remember I sent out an inquiry to Cedar’s Premium regarding their Kazouza drink? … Well graciously, Mr. Joseph Najm , the AGM Cedar’s Premium SAL, has been very helpful in giving me full disclosure & replying to my nosy questions throughout a series of emails. And not only is the Kazouza mystery uncovered, but I have also been able to get a sneak preview of his company’s plans for the future and the overall brand philosophy.
Turns out the are 3 more elusive flavors, which we haven’t stumbled upon yet, totaling to a magical octagon: orange, lemon ice, pink lemonade, watermelon, strawberry melon, grenadine lime, tamarind and berry mix. And Mr. Najm says that the drink can be found in many supermarkets and minimarkets, however it will be a while before it will be distributed to all shops. So you’d better watch out, and inform me of locations of sightings 🙂
As we all were guessing, the product’s mission is to take us back in time with a twist, ” Kazouza 1941 is the nostalgic, yet renewed, Lebanese product/brand with varied and innovative flavors and a unique bottle shape differentiating it from available products in the market. It was decided to name the brand Kazouza 1941 to be true to our positioning of an authentic Lebanese product.” But what we did not know was the source of the magic numbers 1941, but be clueless no longer as Joseph explains, “1941 was the year “Kazouza” product was launched under the “Najem” brand; it was the first bottled soft drink in Lebanon, as the Sprite or 7Up lemon lime today. And Cedar’s Premium is a new company owned by the descendants of Najem in 1941.”
And with an eye on the future and a proud smirk on his face ( I can only presume that this is what was taking place behind his laptop’s screen), Joseph leaves us expecting more by adding, “Cedar’s Premium will launch in the near future other typical Lebanese products/brands such as but not limited to Jalloul which will have a different target segment and packaging.”
I think it is a beautiful story of rebirth of a family business, especially that I am a sucker for all nostalgic products. And I would once again like to thank Mr. Joseph Najm, for the attention he has given me, by taking his time away from strategic planning and marketing to satisfy a blogger’s curiosity.