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Malik's

 I believe thea bove now explains further the banner ad featured Beirut NTSC’s still, I do agree with Tarek, the idea needs further development, it doesn’t emotionally appeal to the public. It makes me feel as if they are abusing their subject rather than paying him a tribute.

 

Maliks_bookshop_-_Jackson_tribute
Image via Beirut NTSC

I can’t help but mention, that I always wonder how Tarek is able to shoot all of these banner, even if I’m not driving Im not able to snap them & I try to find them online. I admire his commitment to the subject matter!

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Since Weddings are such a big deal here in Lebanon, the idea of an open house day would save them the personalized walk through they have to do for each couple to be. Considering that you can not get away with less than a 15,000 USD wedding if you do it in Arnaoun, this bachelor’s party needs to be a stellar one.

3idel3ezzebifestival

Waseet BirdBear

First I saw the banners on the streets, then the Ad in Al Balad, and now today’s Waseet came in a plastic (!) bag with a bird and a bear…

So it is confirmed then, Waseet, the Arab Classifieds’s newspaper & webportal, is the latest to jump on the sustainability bandwagon. Waseet is  pledging to plant a tree with the publishing of each issue, which is about two trees a week. Waseet’s ‘partner in crime’ is Akhdar Deyim who has had a lot of hype this year, as I have found out, receiving donations from BBAC, MTC & Casino du Liban, to name a few.

The copywriting of the ads is very successful and roughly translates to: “Our nature loves the mediator (which in arabic is ‘Waseet’), with every issue out a tree goes up.”

100091000710010

LGU Octoberfest

Brilliant idea on LGU’s part, enhancing its German identity with the most renowned German festival! But should German education be associated with booze?

 

Tell me about it if you do go!

 

Cedars Forever is commited to the preservation and reforestation of Lebanon’s cedar reserves to make sure the cedar is not spiralled into existing solely on our flag.  Cedar Nation is their ambitious project that allows individuals  and companies to partake in the upheaval of Lebanon’s natural cedar heritage one tree at a time.

 As a preliminary step, Cedar Nation will be based in Barouk which is the major part of the Shouf Cedar Nature Reserve – the biggest, best maintained Cedar forest in Lebanon, home to 3 million Cedars, 524 species of plants as well as a considerable number of birds and mammals.

On a personal level, I was overwhelemed when I learned of this. I already got through the first approval stage, and hopefull soon enough our copmany will be adopting at least one tree in support of our ‘Go Green’ moto.  Additionally, I am very excited to visit the Shouf Natural reserve and will be planning a trip really soon.

Let us hope that others will catch up to this whether it is for patriotic or ecological reasons.

Adopt a Cedar

Adopt a Cedar

  

Adoption Facts
When you adopt a Cedar you receive:

 

  • A membership card
  • An adoption certificate
  • Regular updates on the status of your tree through newsletters and photographs
  • Invitations to Cedars Forever’s private functions and festivities

But adopting a Cedar means much more than that as well.
The knowledge that you are contributing in the reforestation of Lebanese mountains and making Lebanon a greener and healthier place is gratifying enough on its own.

Adoption includes:

  • A 10-year guarantee: If for some reason or other your Cedar does not survive, another one will be planted in its place.
  • Pure breeds: Cedars Forever respects genealogy and only plants true, home grown Lebanese Cedars.
  • Accreditation: All of Cedars Forever’s activities are accredited and approved by the competent authorities.

 

Get involved, visit Cedars Forever website.

Spread the word:)

I do not mean to publicize here. After-all, I never tried this company out and never tried its tours. However, I am happy that finally there are tourist tours to my home city, and that maybe very soon Tripoli can get a bite of the tourists that flood Lebanon each year, because right now it is suffocating…. More campaigns like this and tours will certainly do it. And the thing I can vouch for is that even the Lebanese will enjoy the beauty of the islands and feel the calm measured life of Tripoli, so different from the capital.
 
 
Discover the beauty of Tripoli's 7 islands.

Discover the beauty of Tripoli's 7 islands.

 
 
Hiking Lebanon does not have a website, but it has a facebook group page which you can check out.
 
Please pass it on, tweet it and repost it if the post caught your interest.

I got this quaint flyer in my inbox today. And the words “first eco-friendly nursery’ struck a cord with me. Just a couple of days ago I was saying in my interview how surprised we were the eco-trend was catching on so fast in Lebanon. First the eco-totes in Supermarkets ( which without the necessary education are still considered as spacey bags, but this is another subject), then the banks, and somewhere in the middle our company’s motto…

And there you have it another addition to the eco-minded businesses.

AppleDaysFlyer

 From their website:

Some of our eco-healthy services include:
• We use different natural air refreshers throughout the day depending on the activity. Lemon in the morning for energizing the students, lavender at nap time and much more.
• We use biodegradable, non-toxic cleaning products. Ecocover all-purpose cleaner for tables, toys, floors, toilet, & sinks
• We do not have carpets for allergy-inducing reasons.
• We use non-toxic art material.
• We do not believe in Microwaves.
• We recycle paper/card board and also glass, plastics and metal. The containers are provided for us from the recycling department of Sukleen.
• We only serve healthy food (high fiber is our magic health word). We have some organic food at least once or twice per week. .
• We have a No shoe –policy (no shoes are allowed in the classrooms where children sleep and play) but are allowed in the playground. 
• We have AC’s and air purifiers for breathing clean air throughout the day.
• Only clean mineral water used for drinking and cooking.
• Appropriate music chosen for different activities and we will also be inviting volunteers to play an instrument for the children while playing (guitar, flute, recorder etc.) .
• Stainless steel pots and pans for cooking (no plastic polymers (Tefal) and no aluminum)
• 10 minutes Yoga for kids every morning
 
 If you read through, sure some of the things do link to an eco-friendly policy, but others ( such as the 10 mins of Yoga), do more with child health and other issues rather than the eco aspect of it. And no mentioning of environmental awareness lessons for the kids.

Still feels good to know that companies in Lebanon realize the impact of being greener on their reputation. And the added value is ( i hope) the kids will learn by example.

Take a closer look at the website

http://www.appledaysnursery.com/ecohealthy.html

 

P.S. Why not invest in better photography? Image is the better part of PR isn’t it?

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