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The last AFDC ad was so magical , beautiful and mysterious. It grabbed you and engaged you , but most importantly it stuck! And I was so disappointed to see this!
Sometimes I feel like an overly critical person. I especially hate criticizing good causes, but I can’t help it.
One of my hobbies is going to random trade fairs and collecting marketing materials, and the most common mistake is too much text in combination with a non compelling design. Brevity is the soul of wit, especially in the modern advertising world, admittedly you can and must use text , but you must know how to make your reader want to read it. My favorite mental exercise is taking such marketing materials and thinking of ways to make it more compelling. Sometimes it is very simple, using more, or better images and using some text formatting techniques that break up the text and increase white space to make the overall impression less daunting.
Don’t push your message, because then your reader will just react by :”I don’t want to read this!”. And a lot of the time, when I see brochures, though I know that I need to read them, professionally , on a personal level that message flashes in my head, and even if I do read, I do not concentrate hard enough.
On the other hand, I do realize how hard it is to achieve that perfect balance between design and content, I faced it in my work on too many times. And the designer in this case, most of the time, has a bigger role in making it powerful, than the content/copy writer. And such ‘communication artists’ who grasp this concept and work together with the content producer are very rare to find in my experience.
[Images published in 24:30 Magazine]
*Male readers, passionless for shoes, do comment about subjects that move you & I’ll try my best to find a guest blogger on that matter… but take a peak I believe you’ll still be interested…
Remind me to someday show you a photo of my [our, technically, but over 75% of the closet and the floor and the boxes over the closet… belong to me] shoe closet! In the last two weeks I became the proud owner of not one, not two, but FOUR pairs (!!!) bianco shoes and two clutch bags… And I must say in my defense that, usually, I shop in moderation (one pair every 2-3 months) but massive amounts of sales and good shoes put together are just like absinthe to me!
So anyway I decided to check out what this brand is made of marketing wise, because usually it is hard to find clever shoe advertising, and ,my oh my, I was up for a treat! I’ll let the gallery and movie speak for themselves now!
Another thing I loved is the bianco shoes contest that has the ultimate shoe lover’s dream prize : ALL THE SHOES YOU CAN CARRY OUT F THE STORE! The contest asks participants to submit their feet’s photos! And there are a lot of interesting entries you should check out! The contest closes in end November so await an update!
You can buy bianco shoes in Lebanon in Sports et Loisir and Dunes Verdun. If you know other places please share.
The post is actually a follow up on the Ramadan Greeting cards post, as it is a selection of the Eid Al Fitr cards I have been collecting . Without further ado I will let you now go over and visit this post, but first I would like to once again thank Krikor for the invitation and more so for allowing me to do things at my own terms. But of course he will be all too humble about it and say that he is not CNN. 🙂
Also do not forget to follow @krikor over at Twitter.
The second float
Only in Lebanon
Brazilian crowd cheering
Though we had to wait for around 2 hours for the Brazilian Carnival to finally start; the 15 minutes it lasted was well worth it. But more than so it was great to meet some tweeps in real life.
Very Wicked, don’t you think?
Stumbled across this very funny Matrochka interpretation via Aljaz.com. Which is a portfolio blog of a Slovenian designer. More interesting stuff there.
Dubai Metro Golden Ticket Post is surprisingly one of the most visited posts here. So in honor of that today evening I will be writing a digest post about the Metro Opening Today. So if you now any valuable sources for this ( as I do not live in Dubai) or would like to share your firsts hand experiences on this matter, PLZ do comment.
Photos Source: Time Out Dubai
It is weird that such an important event is getting such small worldwide internet media coverage, right?
The funny thing is that RTA hasn’t posted anything about Dubai Metro on 9/9/9 ad the golden ticket winners are covered in a shroud of mystery.
Some Valuable Links to News on Dubai Metro Opening:
A Satirical Take on Dubai Metro Opening by Dubai Jazz
Also check http://dubaimetro.eu/ for detailed information and stories on Dubai metro.
And ( drumroll) first problem s with Dubai Metro via Gulf News : Dubai Metro train broke down and about 70 passengers were stranded for 2 hours.