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rbeiz1

I think this ad will have a great response rate, as it enhances engagement and eliminates any reservations a respondent may have .

It is obviously screaming at you : ” We will give you creative reign, we appreciate creativity and humor, we have a very friendly atmosphere…”

 

This is one of a kind, don’t you think?

 

Malik's

 I believe thea bove now explains further the banner ad featured Beirut NTSC’s still, I do agree with Tarek, the idea needs further development, it doesn’t emotionally appeal to the public. It makes me feel as if they are abusing their subject rather than paying him a tribute.

 

Maliks_bookshop_-_Jackson_tribute
Image via Beirut NTSC

I can’t help but mention, that I always wonder how Tarek is able to shoot all of these banner, even if I’m not driving Im not able to snap them & I try to find them online. I admire his commitment to the subject matter!

 

AFDC Forest Fires Awareness Campaign

The Association for Forest Development & Conservation (AFDC) has aparently launched a new media awareness campaign aimed at reducing Forest Fires across Lebanon.

I like the fact that the girl is the photo is very natural and has green eyes, but I do not understand the Mona Lisa smile.

[Image published in 24:30 Magazine]

Waseet BirdBear

First I saw the banners on the streets, then the Ad in Al Balad, and now today’s Waseet came in a plastic (!) bag with a bird and a bear…

So it is confirmed then, Waseet, the Arab Classifieds’s newspaper & webportal, is the latest to jump on the sustainability bandwagon. Waseet is  pledging to plant a tree with the publishing of each issue, which is about two trees a week. Waseet’s ‘partner in crime’ is Akhdar Deyim who has had a lot of hype this year, as I have found out, receiving donations from BBAC, MTC & Casino du Liban, to name a few.

The copywriting of the ads is very successful and roughly translates to: “Our nature loves the mediator (which in arabic is ‘Waseet’), with every issue out a tree goes up.”

100091000710010

Two very creative ads for Logomark I have found in PPB Magazine.

The second one is so amazing because it refers to the economic crisis in a very creative way.

 

Untitled-5 copy

When it comes to great Ideas we’re always on.

Are you working with the right company?

Logomark Diamond

When you hit rocky times, look for a diamond in the rough.

Are you working with the right company?

Have you seen these banners on the streets or maybe received an emailer? Take a closer look…

C&E becomes AUCE

 

C&E is made up of all dried up branches & AUCE of thriving greenery. What’s your automatic association? C&E is crap! No?

Now read the tagline ” Ism Jadid Li Madin 3arik” ( Which is liberally translated to : ‘New name to a legendary past’).  Don’t you see a contradiction?

How can a some feeble shriveling tree branches represent a glorious past?

Besides knowledge is supposed to be a well rooted mighty tree and now a collection of green bushes, don’t you think?

Someone really went out their way to make AUCE look bad!

Do you know of any other re-branding campaign disasters?

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