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Eid Al Adha, in unfortunately one of the feasts disregarded by a lot of corporate marketers, in their communication strategies. Nevertheless, if you do concentrate on it your PR you will receive larger exposure and sentiment for that same reason.
I don’t know if you have noticed, but Blue is always the prevalent color in corporate communication. Of course, partially that is due to the fact that many companies’ corporate identities are blue. But i believe there is also a psychological reason for that.
If you have received any other greeting cards, please forward them to me.
A Belated Happy Adha to all my Readers!
Again, are my brains’ bolts and screws different from everyone else’s ? Do you also get that weird bottom of the stomach feeling, when looking at the above?
This goes to show that even if you work in marketing, even if you are remotely involved in any of its functions, your mind gets rewired. And now you are always on the lookout for how others are grasping their branding opportunities. At around 6 in the morning, after a 3 hour flight to Istanbul, while my prince charming was simply looking for our bag, which would later turn out to be lost somewhere in the hidden dungeons of Turkish Airlines’ storage facilities…I was thinking of how to get a good snap of this installation to put on my back then non-existent blog…And now that i’m frantically jamming that same suitcase for an impeding trip to Jordan, I thought I’d break my silence and, hopefully, entertain you. 🙂
Kept wondering about the origin of this creative e-mailer, then I saw the Billboards and my curiosity was spurred even further. The answer was simple the Dbayeh* Marcellina is a franchise to a successful Australian chain. Anyway, if you happen to be in the area print out the above voucher for a free desert (up till November 09) and share your impressions.
It might not be as creative aslast week’s ad but it certainly is a nice teaser! And when looking for unique talents companies need to play naughty to be noticed 🙂
I think this ad will have a great response rate, as it enhances engagement and eliminates any reservations a respondent may have .
It is obviously screaming at you : ” We will give you creative reign, we appreciate creativity and humor, we have a very friendly atmosphere…”
This is one of a kind, don’t you think?