You are currently browsing the tag archive for the ‘lebanon’ tag.

byblos flower festival march 20 21

lebanoninbooks march 20 souk al tayeb

via ivysays.comToday, IVY was giving dating advice on twitter and asking people for feedback on her make a move rose giveaway and planning a tweetup dinner.

Yesterday, at the table, we sat arguing for around 20 minutes whether IVY is real or not.

The whole week before, people were passionately interacting with IVY on twitter…

Two weeks ago, Ivy registered to attend a tweetup and blogged about it.

And the truth of the matter is that we shouldn’t care if IVY is real or not. We should be happy that companies have finally understood the language of digital natives and is creating campaigns that resonate and interact with us, as well as the other poor mere mortals. After EXOTICA’s  unexciting Different Christmas campaign, that even failed to point us to the blog on their billboards, Leo Burnett, Exotica’s ad agency,  reviewed all of its mistakes and came up with something with a phenomenal snowball effect. Yes, as I said before my friends, social media marketing is sparking to life in the middle east and you are either with us, or eaten by the competition.

Things to learn from Exotica’s IvySays Project.

1- Give and you shall receive

The IVY we have come to know and love is a giver. She started by giving us dating advise, which though we may not all apply, but we all loved and we felt compelled single people everywhere felt compelled to try out Ivy’s moves and then… Ivy slipped a rose into our hands and made it all the more easier. Think about your clients, think about what they need. And even if you are B2B business, think: Do your they need education, help, comfort, care, empowerment? All of us do, don’t we? Now how can you use all that your expertise to help them, regardless of your product?

2-Engage and you shall be engaged

Before IVY got to her first post, she got a twitter account and after that, she did not just re-tweet her own posts, she replied to people, she talked to them, shared her opinions on outside issues, gave them advice and encouragement. There was no pushing her message or asking for anything for herself. That is why, when IVY asked questions she got enormous feedback, even from those who were in doubt about her true identity. And that is value you will not be able to leverage unless you create a genuine online persona [not to be confused with a retweet bot].

3-Go where they go, do what they do!

Ivy blogged about various creeks and corners in Beirut, be in Kayan, Greedy Goose or Le Grey, and that is what made her connect and resonate with her audience. Ivy did not blog about flowers she blogged about fashion, make-up, glamor, plastic surgery, national pride, chocolate- SUGAR, SPICE and EVERYTHING NICE – and we all like nice things.  Then again, she went to twitter to reach digital natives and, mind you,  she even guest blogged and re-blogged it on her own site. Did IVY ask girls to go to EXOTICA to get the flowers? No, they went out to  the most up and coming place – Gemmayze, Achrafieh and Hamra. The only thing that could’ve been done differently would be  giving out roses all around Lebanon, and not just Beirut.

4-Empower and you shall be empowered

Even if they did not comment, retweet or send emails, thought they actively do, with every dating tip IVY empowered ladies to take actions. Girls, being the gossip machines they are, would discuss it – which means GOING VIRAL offline. And then again with every rose given out to a guy Exotica created a positive sentiment, that is teh first step to along lasting relationship, not with the guy, but with the brand. And come 2011 I expect more girls to send out flowers to beau’s, and now, not because they[roses] are free, but because it makes them feel good. And this is the golden key to any successful brand. And did I mention the publicity, Ivy’s campaign is getting from mainstream media?

5-Going against the current and bringing the currents together

There are two stakeholders in any relationship – MAN & WOMAN. Exotica’s outdoors visuals empowered men, by teasing them with images of women they could have had in 2o09 if only they were brave enough. While Ivy, took a less traditional approach, and she looked to empower women. Mind you, women are not traditionally the ones we think first of when we think about selling flowers, right? But then again, I have seen countless times flowers being delivered to men at our offices from girlfriends, wives or wanna-bes. And then again, think of it, if a girl gives a guy one rose before valentine, and the guy likes the girl, on Valentine he will get her no less than a bouquet and what will his 1st choice be? Certainly EXOTICA. So you see, by bringing people together and spreading love Exotica may actually have record sales on February 14.

Finally,  I want to congratulate Exotica on the Brilliant Initiative and hope that IVY , whoever she is, continues blogging even after February 14, otherwise the digital natives all around, both those who think IVY is Real and Fake, will feel beguiled and disappointed.

Googling I found this song called IVY SAYS, I wonder if it had anything to do with the origin of the campaign.

Empire popcorn box design competitionWhy limit yourself to your internal pool of designers when you can hire an agency? But why would you limit yourself to an agency, when you have thousands of designers with explosive ideas, right? And, oh , they will give you their ideas for free hoping to expand their portfolio and win a substantial prize.

Moreover, given the needed exposure the campaign will raise overall brand awareness and will give people a sense of ownership in the brand as well as hype their curiosity.

I think it’s brilliant and as a cinephille and popcorn addict I will be watching the result closely.

If you are young designer, why not give it a go, you never know what will happen!

No color - no life - Toufoula PosterNo color - no life - Toufoula PosterNo color - no life - Toufoula PosterNo color - no life - Toufoula Poster

These visuals are truly amazing, they are down to the point, they convey the message, and visually communicate what the organization does. Just thought I’d share them with you, in case you haven’t seen them around.

Toufoula is a young Lebanese NGO that seeks to improve the life of terminally ill children in any way possible. One of their projects aims at decorating hospital rooms of the sick children. You can check out more about them on Toufoula’s website and while you’re at it, check their profile which has photos of all the rooms they’ve done.

Openings at silkor lebanon and dubai

It was her birthday, but there was a death in the family, so she went to pay her condolences and told her parents they’d celebrate her birthday once she comes back from her business trip to Gabon… She has traveled this route many times and yet this time something was different – she really felt that she did not want to go! She was envious of her colleague, whose daughter was sick and who had the chance not to travel on that day and join in on the exhibition later. She really did not want to travel… After packing her stuff, she handed her car keys to her flatmate and she told her: “if anything happens to me, like the plane crashes … give these to my parents and tell them I really love them!”

She was the daughter of my mother’s friend… and she died on that plane crash…

When my mother was telling me this on the phone I felt really spooked out and really touched… and that is exactly why I wanted to share this with you… This raises many questions and many emotions in me…

Should we trust our feelings no matter how paranoid they get?

My deepest condolences to all who have been touched by this tragedy.

Just give marketers an occasion, and they’ll carve out a product for that. And what better festivity o leverage than Christmas? Even in these hard economic times, people will willingly part with their money for a dream of happiness. And apparently, this year, happiness is all about the freedom of choice of investment and liquidity.

bowling throw

My friends Social Media Marketing may still be fresh in the Middle East, but Social Media Activism is ON!

This Wednesday you have a chance to attend the first Fun(d)raising event that aims to raise money for buying toys for underprivileged children!

All you have to to is come to Link Antellias (starting 6:30 pm and seeping through) and indulge in bowling, darts, air hockey, arcades…. and much more. But , of course, you can go an extra mile and bring your own toys, which you are willing to part with, as well as craft materials and drawing supplies.

And all the procedes will go to funding Christmas gifts for needy kids. You can RSVP through the Funraising Facebook or Twitter events pages. If you can’t make it, you can still support the cause by Sporting a funraising banner on your site or blog, or donating some new or used toys to the little ones (pick up of the toys will be arranged :).

But what is really remarkable about Fun(d)raising is the way this initiative has started and grown in literally three weeks, proving that online social activism and collaboration are a reality! Fun(d)raisers are a group of bloggers and other social media natives that came together through social media channels and a very enthusiastic call from Mireille to make it a reality. And anyone can join in and contribute with whatever he does best!

So come and bring your friends with you! If you can’t live without your internet connection, don’t worry, same will be made available on the spot, and you can provide full media coverage! Plus Funraising will be providing complete transparency, through blogging about all the contributions and documenting the donations.

I have been practicing, our swings this weekend, so come and face your fiercest bowling adversary! Would be great to meet all of you guys there!

P.S. I apologize for my online absence, though I am still active on twitter, anything needing creative exertions and work, is proving to be impossible. New developments in my life are emotionally draining, though all well worth it!

How can voting for the most beautiful girl on campus support education? I do not mean to sound as a feminist, as I am all in for men opening doors … but really something is undeniably wrong with our educational system, if universities are competing with each other on who has “the fairest of them all”. And then I imagine kids deciding which university to attend basing that on: “Oh, University A has the best chicks!”

Anyone with me?

Miss Universities lebanon - beuaty meets education?

Arabnet
funraising.info

My Tweets

wordpress statistics