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Beirut-Rock-Festival-november- 09

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I guess there was a high demand from clients for using plastic bags, as opposed to the paper bags. And I gave great Kudos to Souk Tayeb for researching greener alternative, but I would have still loved them to use Paper bags with a combination of eco-totes. But then again Consumer is KING!

 

souk tayeb returns to using biodegradable plasic bagssouk tayeb returns to using biodegradable plasic bags

This was sitting in my draft folder for an eternity, I’m gonna just quick post it since the issue was brought up @twitter.

Dunkin Donuts Fire Fighter's campaign

From mid-October until the end of November, Dunkin’ Donuts customers will be able to donate 1,000 L.L. to the Beirut firefighters’ brigade with each purchase of 1 small Dunkalatte or Dunkaccino and 1 Donut. The Beirut Fire Department will use the amount collected to purchase severely needed equipment that will enable them to better save and preserve the environment and thus, to benefit the society at large.  Source : Executive Bulletin

 

Where Dunkin Donuts Fails?

– The guys does not look like a Lebanese Fire Fighter.

– The posters only started appearing recently, while I was stalking shops all of last month to find one.

Lessons to be learned

If you want your campaign to succeed, have images that your audience can identity with.

IF you want a campaign to succeed, campaign in advance agressively.

35 pubs and bars on Gemmayze Street in Beirut participated in the non-smoking night* that took place on Wednesday 28 October. Nevertheless, many of these establishments did not uphold to their promise to the organizing NGO, Rotaract, and were blazing with glittering buds and retortful puffs. I know I am late on the posting train** about that, but I have been analyzing it backwards and forward thinking: “What would’ve been done to make it a success and give non-smokers a night to ENJOY?”

One one of the pubs we passed had a 'bright' marketing ploy - an anti-campaign - "Smoking Friendly environment".

One one of the pubs we passed had a 'bright' marketing ploy - an anti-campaign - "Smoking Friendly environment".

The answer is very simple: Education, Promotion, Reward and Punishment!

Admittedly, all nights are busy in Gemmayze, and from my new born addiction to Dinner Dash I can now see how hard it is to cater to all the client’s needs. Nevertheless, on this special night an extra effort by the Ushers, Managers and Waiters in welcoming the guests and explaining the event their establishment is participating in would’ve gone a long way. Just Putting the leaflets on each table, would ‘ve served the purpose. For instance, the vile smokers in our restaurant did not know / have not been told that the night was a non-smoking night (or so they told us).  This is something Rotaract needs to educate all the pubs about for next year to avoid any mishaps.

A further step to be taken, is finding out who the smokers are and thanking them in advance for making this effort and providing a happy environment for all. Maybe some brochure or leaflet which included a thank you, the accomplishment they are making, ways to quit… would’ve helped if physical time was unavailable.

Now for reward. In my world a LOT is focused on giveaways, and promotional materials. What could help smoker’s through the night? Some nicotine patches and nicotine gum distributed at entry would have further enhanced the night’s theme and would’ve made any smoker beyond shameful to light up inside. and if smokers were to go outside for a smoke, why not thank them by a mini-desert or a free drink? Smokers could also be given extra privileges like a 10% discount for their next visit, or even faster service.

And now for PUNISHMENT, shaming is a good punishment. And here I have a great story to tell you!

This weekend we came back home to some poop on near our flat’s entrance (which is also shared by our neighbors). What simply stepped over it and ignored it (I’m not cleaning that!). But what our two neighbors did was INGENIOUS, and I have to  give them so much credit for thinking of this! They wrote on an A4 the following: ” Please clean after your DOG, our entrance is not a TOILET!“***  and pinned it to the door. And when we came back in the afternoon, the poop was gone and the A4 was snatched from the door. Justice has prevailed!

The pubs and bars that participated in the event have benefited immensely from the free publicity and the extra amount of visitors who wanted to relax in a smoke free environment. But what about negative publicity? What about Rotaract binding them to some penal clause in case of breach and monitoring them more effectively? And a last word on shaming, what if those vile smokers from our story were faced off by the ‘metre’ after they lit up, who would have with a smile reminded them of the policy and offered them a desert / drink on the house  (had they been informed about the policy in the first place)? You see the reward – punishment (in our case shaming) – reward is a very effective and simple manipulation tool that or parents have used on us, and at heart we’re all children!

Dear Rotaract! Us non-smokers really need this night to be a full success next year!

__________________________________________________________________________________

* You can check out The Star Scene photos of the Night

** Check out these great posts by Lilliane & Maya.

*** turns out one of our new neighbors has a dog :S

I found this little beauty in last month’s Executive Magazine. I am half certain that I have seen this concept before in some design handbook, but one must admit its interactive and very effective!

techbizad1techbizad2

After you take off the business card you, the message reads:

“If not you can remain in a business of wasted opportunities where clients complain which will lead to your employees resigning. You won’t get any bonuses. You wide will stop hosting dinner parties. You will sell the Chalet, the sports car and the golf kit. then before you know it your family will be living on discount coupons.

The only thing that I don’t like is that it does not convey the fact that Terra Biz is part of Terra Net and the services they offer are internet related.

If you’ve seen any of its predecessors , tell me!

Did you know that smoking in public places was banned in Syria?

And it is about time we stop chain smoking, or second hand smoking, in Lebanon as well.

rra10

Over 1700 have already signed this petition, but that is not enough, join in the forces!

On another note, 35 bars & pubs in Gemmayze will be having a non-smoking day tomorrow, 28 October.

[Image Courtesy of Maya Zankoul’s Amalgam.]

What I love about Beirut is the Multitude of various cultural events that happen haphazardly and are free to the general public.  For the second year the League of Lebanese Graduates from Greek Universities are organizing a Greek Film Festival at Empire Sofil, with a Free Entry. Isn’t that cool?

 

 

You can check the program below, but the names of the movies and the actors, would not say much to you:) The organizers are also promising round table discussions, and film critique at the event.

 

 

Wednesday 28 Octobre
20h:00 “HOUSE OF THE OLIVE TREES de Thouly DOSIOS”
20h:40 “THE MAN WITH THE CARNATION de Nikos TZIMAS”
Thursday 29 Octobre:
20h:00 “WHEN FISH FLY de Vilka TZOURAS”
20h:40 “THE FOUR SEASONS OF THE LAW de Dimos AVDELIODIS”
Friday 30 Octobre:
20h:00 “HAPPY NEW YEAR,MOM! de Irina BOÏKO”
20h:40 “EL GRECO de Iannis SMARAGDIS”
Saturday 31 Octobre:
16h:00 “HAPPY NEW YEAR,MOM! de Irina BOÏKO”
16h:30 “HOUSE OF THE OLIVE TREES de Thouly DOSIOS”
17h:00 “THE MAN WITH THE CARNATION de Nikos TZIMAS”
19h:05 “EL GRECO de Iannis SMARAGDIS”
21h:05 “THE FOUR SEASONS OF THE LAW de Dimos AVDELIODIS”

Source: League of Lebanese Graduates from Greek Universities

Tabbouleh & Hommos ( World's largets plates

There has been a lot of criticism towards the reasons behind this Guinness record, but, as frivolous as they may be, I’d rather see Lebanon making the headlines on such lighthearted grounds rather than news of bombings, wars and terrorism. That is why, regardless of the stubborn competitiveness of the Lebanese Industrialists Associations I say: “Make Tabbouleh, humus, kebbeh… or anything you may, but DON’t make war!” And maybe we all should look at it that way.

Our country needs the extra positive promotion, now more than ever, and despite all of our political differences, food always brings the Lebanese together.

The Tabbouleh

Yesterday, I passed by the Largest Tabbouleh, very shortly. I do not think Chef Ramzi was very proud of this Tabbouleh. The parsley was anything but finely chopped, and the remaining ingredients were floating inside the lemon, olive mix. Hence, I called it Tabbouleh Soup.

I can say that a lot of good ingredients went to waste, 1600 kg of parsley to start with. You can check out all the ingredients that went into the giant Hommos & Tabbouleh plates, as well as classical tabbouleh & hommos recipes here. What I did not understand how 1600 kgs of parsley plus 1500 kgs of tomatoes plus all the other ingredients, make for only 3000 kgs? Is there so much waste?

Some nice photos of the ‘making of ‘ on Star Scene.

Final Words of wisdom off the record

Waseet: It is great that you are planting trees, but its un-cool to distribute flyers, printed on virgin paper (without ecological certification) to promote it.

People: Littering is un-cool, even if you know there will be someone cleaning after you. Would you act like that in your homes?

marcelline5o12

Kept wondering about the origin of this creative e-mailer, then I saw the Billboards and my curiosity was spurred even further. The answer was simple the Dbayeh* Marcellina is a franchise to a successful Australian chain. Anyway, if you happen to be in the area print out the above voucher for a free desert (up till November 09) and share your impressions.

The corwd at the closing of the Beirut International film festival

 

As is the case with most events in Lebanon, the Awards ceremony of the BIFF 09 started 40 minutes fashionably later than the time imprint on the tickets.  And I would have expected the ceremony, as a whole, to have been at least a bit more organized… after the first 15 minutes everybody was laughing their heads off at the lack of coordination between the presenters.

fool attendance at the venue (beirut international film festival)

the opening of the BIFF09 closing ceremony, 40 minutes late!the awards of the beirut film fesival

Amreeka wins viewer's prize at the Beirut International Film FestivalAmrika won two awards, one of which was  the Audience Vote. This movie will be launched in Lebanese Cinemas in 2 weeks, so I believe it’s a good watch.

 

 

 

what should i do, what should i say?But of course, we were not there for the ceremony we were there to watch Ang Lee’s “Taking Woodstock”, which was ”Beautiful”!

At times, while watching the movie you’d forget that it’s not a documentary, the shooting is very live! Plus I loved the colors, the styling , and the fact that all the actors have fresh new faces, all of which  makes it even more believable.

What is interesting about the movie is that though it focuses on controversies such as sex, trans-sexuality, homosexuality and drugs it neither condemns nor encourages any, perfectly in line with the hippie life philosophy of “peace”. 

As with any good meal, the movie ends making you craving for just a bit more, and that is art my dears!

Oh and have I mentioned the UNBELIEVABLE laughs?! The trailer doesn’t do it justice, BTW.

 

Also we were lucky enough to visit the Hasbayya Mouneh mini-exhibition , held at the Unesco palace. You can still go and visit it today!

some trinkets from the hasbayya mouneh exhibitionsome trinkets from the hasbayya mouneh exhibition

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